Casagrand Premier Builder Limited was established in 2003 in Chennai by Arun MN, a first-generation entrepreneur who began his career at Wipro before starting the company with a small group of professionals. With a market share of approximately 24% in terms of launches and 20% in demand in Chennai between January 2017 and March 2024, the company has established a strong presence in various micro-markets, offering a diverse portfolio, including luxury, mid-end, and affordable housing, with over 101 completed projects totaling 21.45 million square feet and 15,062 units as of May 31, 2024. The company has since carried that same launch cadence into Bengaluru, Hyderabad, Coimbatore and, more recently, Pune and Dubai, but Chennai's OMR belt, where Navalur sits, remains the geography where its residential count is densest.
Within Chennai, Casagrand's activity along OMR extends well beyond Navalur. In May 2024, Casagrand launched Casagrand HolaChennai, a 30-acre township in Sholinganallur (OMR), Chennai with 1,818 homes. Other ongoing OMR-corridor work includes Casagrand Suncity Phase I in Melakottaiyur, Chennai, illustrating a pattern of clustering multiple projects within a few kilometres of each other rather than scattering single towers across the city. Navalur is one such cluster.
Casagrand currently has four projects tracked in Navalur, split across its two dominant product formats on this stretch of OMR: independent villas and a high-rise apartment tower.
| Project | Format | Scale | Configuration |
|---|---|---|---|
| Casagrand Amberley | Villas | 45 luxurious villas on 2.68 acres, contemporary G+1 and G+2 homes | 3 & 4 BHK |
| Casagrand Divinity | Villas | A luxury independent residential villa project spanning 6.29 acres and featuring 97 modern 4 BHK villas with no common wall sharing | 4 BHK |
| Casagrand Elinor | High-rise apartments | 548 apartments on sprawling 5 acres, built on a B+G+19 floors design structure | 2 & 3 BHK |
| Casagrand Grandio | Villas | 120 beautiful 3 and 4 BHK villas on 7.38 acres, American styled with G+1 structure | 3 & 4 BHK |
The two villa formats, Amberley and Grandio, differ mainly in scale and open-space ratio: Grandio's 120 villas sit 10 minutes from Sholinganallur, with American-style G+1 homes, 40+ amenities, and 65% open space, while Amberley's smaller, 45-villa enclave offers 30+ lifestyle amenities including an AV room, indoor jacuzzi, and rooftop yoga deck. Divinity sits at a similar density to Grandio but is built exclusively around the 4 BHK format, with over 50 world-class amenities including a rooftop swimming pool, fully equipped gym, yoga room, games room, outdoor sports courts, herbal garden, and reflexology path. Elinor is the outlier in vertical form, a 80% open space and 36,500 sqft of lush greenery high-rise with an exclusive 7,250 sqft swimming pool with in-pool daybeds and jacuzzi, barbeque corner, pets park, senior citizen court, and kids play area, aimed at buyers who want apartment convenience rather than an independent house.
OMR passes through Navalur, ensuring seamless connectivity with all the major employment hubs, and this IT Corridor also connects the locality with nearby prominent locations such as Semmancheri, Thalambur, Siruseri, Egattur, and Sholinganallur. The locality also has easy access to SH-121 and GST Road. This puts every one of Casagrand's four Navalur addresses within a short drive of the SIPCOT Siruseri IT Park corridor and the established office clusters around Sholinganallur, without the higher entry price that those two micro-markets already command.
The connectivity story is also forward-looking. The Phase 2 extension of the Chennai Metro Rail is set to bring a 118.9 km metro line connecting Madhavaram to SIPCOT, covering areas like Sholinganallur, Navalur, and Siruseri. Corridor 3 will run from Madhavaram to SIPCOT for roughly 46 km, with stations planned across Sholinganallur, Semmancheri, Navalur, Siruseri, SIPCOT 1, and SIPCOT 2. For a buyer evaluating an independent villa at Grandio or Divinity, or an apartment at Elinor, that transit line is a medium-term value driver layered on top of a road network that already works.
On pricing, Navalur continues to trade at a discount to its immediate neighbours. Prices in Navalur are still relatively affordable compared to Sholinganallur or Thoraipakkam, making it an ideal entry point for investors. Flats in Navalur suit investors tracking rental pull and measured pricing, with average monthly income of ₹29,827, and the locale has shown a clear upward path in recent years, drawing steady attention. Rental demand is underpinned by the same IT employment base that drives OMR overall: rental yields in areas like Padur, Navalur, and Sholinganallur range from 3.5% to 5%, depending on the project and location.
Social infrastructure around the four projects is already built out rather than aspirational. Navalur has social infrastructure in the vicinity such as KC High International School, Hiranandani Upscale School, JS Global Hospital, Dr. Kamakshi Memorial Hospitals, Marina Mall, and Vivira Mall. The locality has become a shopping hub for areas between Sholinganallur and Kelambakkam, with several national and international brands along The Marina Mall and Vivira Mall. Several listings for Casagrand's own Navalur projects note proximity to the SIPCOT Siruseri IT Park, AGS Cinemas, and Vivira Mall, all within a roughly ten-minute drive of Sholinganallur junction.
Navalur is not a single-developer market. Well-known developers such as Casagrand, Olympia Group, and Emami Realty have their residential projects here. Casagrand's differentiation within that set comes from format range and delivery cadence rather than a single flagship project: the same brand that builds a 548-unit high-rise like Elinor also builds boutique 45-villa enclaves like Amberley within the same pin code, 600130, giving buyers a choice of housing type without leaving the locality or the developer.
